2019 YES Alumni Awards

Jake Millar

Co-Founder & CEO of Unfiltered

Whilst head boy of Christchurch Boys’ High School in 2013, Jake Millar also participated in the Young Enterprise Scheme. He learnt the importance of having a great team and sparked his passion for business.


At only 18 Jake made a huge decision to turn down a $40,000 scholarship to study law and instead went on to pursue his entrepreneurial ventures. He launched Oompher in 2014, to inspire young people to think bigger when choosing career options. The video platform displays informative and inspirational interviews with leading New Zealand business personnel. He personally interviewed 135 influential people including All Black’s coach Steve Hansen, comedian Rhys Darby and real estate entrepreneur Mike Pero. He went on to sell the company to Careers NZ in May 2015.

 Jake didn’t slow down there, he has since launched Unfiltered a digital media company that produces world class video content to educate, inspire and fund the next generation of business leaders.

“I have a passion for telling stories that haven’t been told before. This is what Unfiltered is about.”

He has interviewed top business leaders in New Zealand and globally. From fashion designer Karen Walker to Rocket Lab founder Peter Beck as well as his personal inspirer Sir Richard Branson. Branson was a key influence in Jake’s decision to pursue entrepreneurship his quote “Screw it, just do it” is tattooed on his arm along with a picture drawn by his late father, Skydive NZ director Rod Millar. At the youthful age of 21 Jake has been through more than most though he still stays incredibly humble. A recent opinion column “21 years. 21 things I have learnt” written by Jake and published on Stuff NZ shared his current life learnings.  

Unfiltered recently received half a million dollars in investment from Australian entrepreneur, Richard Bell to help with their plans of expanding internationally. Along with backing from their partners, Unfiltered has a strong platform to achieve their vision of “making business what sport is to New Zealand”.