This 9-week programme is the perfect way for Year 10-11 students to learn how to run a small business. It can be incorporated into a cross-curricular course or as part of a full-year Level 1 Business Studies course. The programme aligns with Business Studies Achievement Standard 90842 'Carry out and review a product-based business activity within a classroom context with direction', and can be used with other standards.


Through Start­-Up, students will:

  • Work together to create a new product or service
  • Learn about business planning, product development, marketing and financial management
  • Sell their product or service at a school market day

Curriculum links

The programme aligns with Business Studies Achievement Standard 90842, and can also be used with other standards, such as 90840 'Apply the marketing mix to a new or existing product'. Teachers can combine it with other subjects such as Accounting or Economics.

Start-Up

  • Year 10-11
  • 9 wks
  • Level 1 Business Studies
  • Free to NZ schools
  • Led by teachers
    Training Available
Download overview

Programme Chapters

1. Company formation and idea development

Students taking part will:

  • Form their Start-Up team
  • Choose their role within the group
  • Brainstorm product ideas
  • Develop a business name and logo

Download topic resources Resources include:

  • Teaching Guide: Chapter 1
  • Slideshow: Job roles
2. Business planning

Students taking part will:

  • Find out who at resources are needed to create their product
  • Source start-up capital
  • Develop a mission statement and business goals
  • Conduct a SWOT analysis

Download topic resources Resources include:

  • Teaching Guide: Chapter 2
3. Market research

Students taking part will:

  • Design a market research questionnaire
  • Complete their market research and analyse the results

Download topic resources Resources include:

  • Teaching Guide: Chapter 3
4. Creating the business plan

Students taking part will:

  • Develop and complete their business plan

Download topic resources Resources include:

  • Teaching Guide: Chapter 4
  • Handout: Financial Plan exemplar
  • Handout: Business Plan exemplar
5. Market day

Students taking part will:

  • Purchase resources and source equipment
  • Make their products
  • Create marketing materials
  • Carry out their promotion at a market day

Download topic resources Resources include:

  • Teaching Guide: Chapter 5
  • Handout: Products and market day examples
6. Review, reflection and financials

Students taking part will:

  • Prepare the team income statement
  • Distribute profits
  • Debrief as a team
  • Review individual contributions

Download topic resources Resources include:

  • Teaching Guide: Chapter 6
7. Assessment

Students taking part will:

  • Complete the assessment for Business Studies Achievement Standard 90842, ‘Carry out and review a product based business activity within a classroom context with direction’.

Download topic resources Resources include:

  • Teaching Guide: Chapter 7
  • Assessment: Internal Assessment 90842
  • Exemplar: Review of business activity