The vegan-friendly treat, aptly named "Naturally Delish", switches up some key ingredients - there's vanilla extract in place of milk as well as coconut sugar and coconut oil.
A team of high school students concocted the recipe that contains no dairy or egg products. It also has a low-level of gluten.
What started as a compulsory school experience, taking part in the Young Enterprise Scheme (YES), has turned into a passion for Rachael Wilson, Tara McGill and Yasmin Kingi.
'Healthy' is not a common connotation of chocolate, but the three students are hoping to bridge that gap.
"There's an opening in the market we can squeeze into and we thought, hey, why not?" Wilson said. "The big companies like Whittakers and Cadbury don't do it, so why not give it a go?"
"And because everyone's on the healthy train, we'll get on that too," Kingi said. "It's the perfect opportunity."
Recently the team participated in an "E-Day", in which Hamilton businesspeople give "hard advice" on the product.
They also took part in their own version of "Dragon's Den", in which they had only minutes to pitch their idea to four judges.
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