The business' originality beat more than 600 companies across New Zealand at the Wellington awards on Tuesday night. Now the team has its eyes on the future.
Where's Woolly marketing director James Perham said he was in shock to hear their names called out at the night's awards.
He said the result was worth the team's 18-hour days, sleepless nights and dedication to the project for 10 months.
"Although it is the end of the Young Enterprise year, it's not going to be the end of the business for us," he said.
"It's almost indescribable and pretty surreal. When they announced our name, it felt like I just sat there for a minute with the room pretty much erupting, everything fell silent around me."
On the night of the awards Perham's team was thrown into the "dragon's den" to pitch their idea to the judges. He said more than 40-hours were spent perfecting their idea.
He admitted some of their other class work had fallen behind, but each one of them felt they made the most of a "once in a lifetime opportunity".
Perham said they are now ready to pitch a new edition of the book to the Chinese market and a Christmas-themed version just in time for the holidays.
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