The Together Collective, a YES company producing limited-edition clothing using student artwork, has received first place nationally for both her YES Validation and Promotion submissions.
For her Promotion submission, Abbie undertook countless marketing activities for The Together Collective and put together a professional and slick presentation, demonstrating a deep understanding of marketing.
Elizabeth Pittman, head of Young Enterprise, says, "It was overwhelmingly unanimous when deciding on the winner of the Promotion Challenge and we were very impressed with Abbie's 'out of the box' thinking."
The one-year YES programme gives students an authentic learning experience that develops their entrepreneurial mindset and helps build transferable skills which are becoming increasingly sought after in employment.
This year more than 4700 students are taking part in Young Enterprise in New Zealand, and have created over 1000 real-life businesses between them. There are still two more challenges left with more than $23,000 in prizes to be awarded to student companies at the awards evening later in the year.
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