Christchurch Girls' High students start innovative business to tackle drink driving
Six Christchurch Girls’ High School students are raising awareness about the dangers of drink driving by creating and selling car air fresheners.
Year 13 students Prue McKay, Sasha Linton, Lucy Lassche-Jones, Zara Coberger-Taite, Abagail Patrick and Phoebe Yarham have launched their small business, Ghost Chips, named after the iconic road safety advertisement by Waka Kotahi NZ Transport Agency, which started in 2011.
Their brand targets teenagers and encourages young people to be safe on our roads. It is part of the Young Enterprise Scheme.
Said Prue: "Teenagers, especially, don’t seem to see the issue with drunk driving.
"Too often [they think] it’s cool and they don’t understand what’s on the line. We wanted to try and prevent it.”
She hopes having the air fresheners hanging in cars will remind young people of the message behind Ghost Chips.
"Air fresheners are something that can stay hanging in their cars for a while, reminding people of the cause," Prue said.
Read the full story on Otago Daily Times.