Tasman Bay Food Co - which makes Juicies - were so impressed with Lennox Goodhue-Wikitera's initiative that sales director Martyn Barlow said they flew him to the company's base in Nelson.

At the Brightwater factory where the frozen treats are made, Goodhue-Wikitera toured the factory, met staff, helped to create some content for social media and work on a fundraising model that can be rolled out across the country.

"It's amazing to think that the tens of thousands of Juicies I have sold have come across that conveyor belt, it's pretty mind blowing to be here and witness it all happening," he said.

Goodhue-Wikitera was 15 years old when he started selling Juicies at Kaitāia College after the school tuckshop closed, two years ago.

"I came back to school in Year 11 and it was really hot and there was no tuckshop, so that meant no Juicies and I thought, 'I could really do with a Juicie' and then I had a lightbulb moment and I just started selling them and it just took off from there."

He bought chilly bins and cooler bags, and would buy boxes of Juicies from the nearby supermarket before school, even setting up a makeshift shop in a classroom to sell ice blocks from at lunch time.

"All the kids would be banging on the window, waiting for a Juicie at lunch and I had an Eftpos machine, it was all happening."

The busiest he has been was on Athletics Day where he sold 800 juicies, almost one for every school student. He's now known among his peers as the "Juicie man".

But the board of trustees had concerns about food health and safety, which Goodhue-Wikitera cleared up after a call to the Ministry of Education.

After that, they raised concerns that his entrepreneurial venture was for personal gain - so at their request he changed it to a fundraiser - raising $3000 for the school in the last year, while also paying himself a wage.

"I don't think they were quite happy with the fact that I kind of would make something out of it as well, so it was quite disappointing, they shut it down but that is all right, I just took that setback as an opportunity to tell my story, which has landed me here at the Juicies factory in Nelson."

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