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At the start of the year, The Hustle recognised there was a gap in the market for the representation of Samoan history and language, so came up with the concept to highlight the culture on reusable stainless-steel bottles.

The Hustle have sold 369 units and won the Wellington Region market validation prize at the beginning of the year.

Its team members say the most rewarding achievement has been the fa’aaloalo (respect) shown by the community while demonstrating alofa (love) for sharing the community’s stories is the greatest gift.

The company’s Chief Executive Officer Malaga Aukusotino also claimed the CEO of the Year title at the annual awards, and has taken home $3,000 worth of training with future leaders, and $1,000 to put towards leadership development opportunities.

This title is awarded to the YES CEO who most effectively demonstrates leadership, support, sharing the limelight and keeping things together through the challenging times - a skill which proved very necessary this year.

Minister for Pacific Peoples Hon Aupito William Sio was at the awards to congratulate the budding successful entrepreneurs and to show the Ministry for Pacific Peoples (MPP) continued support of YES.

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