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For the first time, Massey was asked to develop its own challenge focused on stimulating New Zealand's economy and future prosperity, choosing food innovation because of its importance to the country's economy, but also because feeding the world well will become increasingly difficult.

"Food isn't just a way to make money or create employment. It is one of only three commodities, along with water and shelter, that every human on the planet needs to survive," said Dr Jeff Stangl, the Massey Business School's executive director of education partnerships.

"In simple terms, the world needs more food and better food, sustainably produced. We were keen to see how the next generation intends to capture a larger share of the global food market, while balancing the impact on the environment. And we weren't disappointed."

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